Though unabashedly adulatory, this unauthorized biography of Steven Jobs estranged Apple co-founder Steve Wozniak was moved to tears by the sight of the. Authors Jeffrey S. Young and William L. Simon wisely focus on how Jobs learned from his failures and became a success again by recognizing his own limitations. In that respect, getAbstract believes Jobs’ journey holds important business and life lessons, and recommends it highly. iCon Steve Jobs - The Greatest Second Act in the History of tisidelaso.gq - Ebook download as PDF File .pdf), Text File .txt) or read book online.

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BIOGRAPHY OF STEVE JOBS. Based on its innovative edge, Jobs stands as the ultimate icon of .. said bluntly, “If you're ever going to do a book on Steve. pdf: iCon Steve Jobs: The Greatest Second Act in the History of Business iCon takes a look at the most astounding figure in a business era noted for its. Unknowingly I became a disciple of Steve Jobs in doing so, and have become increasingly loyal to the brand as result. When downloading the book iCon, I simply .

Pur ple was the color of choice that year. And all we drank was cream soda in bottles. We were so broke that we would save up the bottles and walk over to Safeway to get the deposits back so we could download another. It was the first meeting between Woz and Jobs, and it was by no means auspicious. At eighteen, Wozniak was a bona fide electronics whiz, while Jobs and Fernandez, five years younger, were just a couple of kids who didn't know much of anything practical about the subject.

Sure, they liked to play with gadgets, but they were much more interested in doing tricks with lasers and mirrors than theywere in doing something worthwhile. Wozniak, on the other hand, had already designed circuit boards on paper for more elaborate comput ers and regularly visited the Stanford Linear Accelerator library to pore over the most advanced materials he could find.

Jobs was awestruck by the ability represented by the project. Though he had long felt unrivaled in his knowledge of electronics, he was sobered by his realization that Woz was "the first perspn I met who knew more electronics than I did:' Steve Jobs had already heard about Wozniak from Fernandez and knew his reputation as a highly accomplished prankster. His most famous high school stunt had resulted in Homestead High's principal running out on the athletic field holding at arm's length a heavy and 16 ominously ticking gym bag that had been snatched from a student locker; the bag contained bricks and an alarm clock.

This little episode earned Woz a night in Juvenile Hall-and a standing ovation from the student body upon his return the following day. Steve Jobs and Steve Wozniak seemed to be cut from the same cloth. They both were solitary, self-absorbed, and isolated, neither joiners nor jocks. Their five-year age difference was trumped by the passions they shared.

Wozniak had an ardor for electronics that made his sentences run together like a speeding train when he tried to explain a concept or a principle that held his interest. Jobs also had intensity, driven by whatever his latest passion might be. He would stand very close to whomever he was talking to, invading the person's space as he poured forth about his newest discov ery, and he was nearly impossible to avoid once he made up his mind to buttonhole you.

Much later, an acquaintance said of him, "Trying to have a conversation with Steve Jobs is like trying to sip water from a fire hose:' Steve had a sharp wit but rarely laughed-not as a boy or even later when he was on top of the world. At times, he was seen to smile, but real, uninhibited laughs were few and far between. This was always a major difference between the two. Steve Wozniak had a quick wit and loved sharing a joke-it was one of the few things for which he'd take a break from technology.

A few years later, he ran a free Joke-a-Day service in San Jose, and even now he sends out j okes and cartoons almost daily to a select list of friends. Woz was immersed in computers and electronics, while Jobs was immersed in himself.

Jobs almost certainly knew by then that he was adopted, and this knowledge seemed to have fueled a quest for something that would give his life meaning.

The machine that Wozniak and Fernandez were completing was one early element to fill that void. Woz may have had the know-how, but Steve Jobs certainly had the gumption. When Jobs had an objective, nothing stood in the way of his reaching it. One thing that didn't change over the years was his chutz pah, his aggressive personal willingness to wade right in, to go for the top person, the decision maker.

After the family's move to Los Altos, he began a project to build a frequency counter-a device to track the occurrences of a given electrical frequency in a circuit. When he found Roots that he needed more parts, he picked up the phone and placed a call to Bill Hewlett, one of the founders and principals of Hewlett-Packard.

He chatted with me for, like, twenty minutes. He didn't know me at all, but he ended up giving me some parts; and he got me a job that summer working at Hewlett Packard, on the line assembling frequency counters Well, 'assem bling' may be too strong.

I was putting in screws. It didn't matter; I was in heaven. I asked him what his favorite thing to do was, and he looked ,at me and said, 'To f. I read Moby-Dick and went back as a junior taking creative writing classes:' Steve marched to his own tune, and as the United States changed from the conformity of the sixties to the individuality of the seventies, he quickly assimilated the countercultural values that interested him individuality, a refusal to follow the rules or be intimidated by them, and an enthusiasm for mind-expanding drugs.

Steve managed to embrace all of this without embracing the hippie ethic of putting out the least possible effort. Homestead High School was a low, squat school thrown up in the post war boom that hit the valley. It sits hard by two freeways and is the kind of campuslike school that California specializes in. Land was never much of a problem, so new classrooms were just tacked on to the rest of the school.

The two friends from Cupertino Junior High School shared their enthusiasm for technology, but both felt at a distinct disadvantage 18 because they didn't come from heavily scientific households. The school offered an electronics class-John McCollum's Electronics l and the pair determined to enroll in it together.

They became "wireheads.

The name combined the drug orientation of the time with electronics and avoided the bumbling connotation of "nerds:' In Silicon Valley, it was "cool" to be into electronics.

Four years earlier, Steve Wozniak had thrived under the authoritar ian ad practical regimen ofthe school's science department. He had become the prize student in the electronics classroom-the president of the math and the electronics clubs, a winner of science fair awards, and the designer of endless electronic schematics.

For Jobs, the subject never quite caught fire, and as he went through high school, he grew less interested in science and more interested in other things. He was usually off in a corner doing some thing on his own and really didn't want to have much of anything to do with either me or the rest of the class.

I suggested that he call the local number for the company, talk to the public affairs people, and see if they wouldn't let him have one or two of the components for his school project. W hen I asked how he had managed that, he said he had called the main office, collect, and told them he was working on a new elec tronic design. He was trying various components and was considering using theirs. That was not the way I wanted my students to behave.

And sure enough, in a day or so the parts arrived by air freight. I didn't like the way he had done it, but I had to respect his results:' As his sophomore year came to a close, the fourteen-year-old Jobs started to drift in new directions. Electronics had begun to lose its appeal, and swimming team practice at the Mountain V iew Dolphins took up too much time, so he switched to water polo. But that was a Roots 19 short-lived interest. He found that he just didn't have the aggressive killer instinct that it took to "be a jock.

I was always a loner. Something interesting. A shop in Mountain V iew called Haltek was full? In Silicon Val ley, components could be rejected for any number of reasons: a flaw in the paint, too high an incidence of failure in a particular batch, or a newer design that renders obsolete an entire warehouse filled with per fectly good product. More often than not, these orphaned parts showed up at Haltek-and so did all the garage designers and high school kids working on their own projects or experiments.

Steve managed to talk his way into a weekend job there during high school. W hen Fernandez shared details about the computer that he and Wozniak were building, Steve was already employed at Haltek on weekends and had started to develop a nose for electronics components and their prices that would stay with him for years. The Fernandez-Wozniak project caught his interest, and Jobs started to spend more time at the Fernandez garage.

A friendship began to flourish between him and Woz. They bonded in part over their love for pranks. Woz would design a scheme, and Jobs, with his almost compulsive willingness to be an out law, was more than willing to carry it out. His friendship with renowned prankster Wozniak gave him a certain cachet among his peers. By age sixteen, Steve Jobs wore his hair shoulder-length, and his appearances in school became more and more rare.

Dubbed "phreaks;' the youngsters had learned techniques for completing calls by playing certain frequencies of tones into telephone receivers.

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One of the most infamous of these phreaks was a character nick named Cap'n Crunch, who discovered that a whistle included in boxes of the cereal could fool the phone company's computers. Steve wanted to meet him, so he tracked him down. Eventually Crunch showed up and took the two amateur outlaws, Steve and Woz, through the world of phone phreaking, spending an evening calling all over the world for 20 free.

The two decided they would build their own electronic machine to do the same thing that Crunch did with a whistle. One approach for doing this involved a homemade device called a blue box.

After some research in the Stanford Linear Accelerator library and a number of false starts, Woz came up with a design for a better blue box than any that the other phreaks were using. This kind of innovation would characterize a Wozniak design for years to come. They showed the prototypes to friends, and the interest was obvious and immediate.

Everybody wanted one, and the two Steves, now full fledged phreaks themselves, garnered all sorts of attention. Jobs, with the gift of persuasion he'd learned from his father, con vinced Woz that they should start selling the units.

Woz, now attending the University of Cali fornia at Berkeley, did the assembly work in his dorm room; Steve sold the units throughout the buildings on campus. Students, however, still qualified for the original price.

His princely income was a major factor in Jobs's declining interest in finishing high school. It was around this time that he met Chris-Ann Brennan, a fellow student working on her own animated movie who avoided any school supervision of the project by doing much of her work at night. In this rejection of authority, Jobs saw a like mind.

Soon they were lovers, and he and Chris spent many afternoons taking long walks, drinking wine, and smoking pot. One day, choosing a wheat :field as an appealing spot to take some LSD, Jobs recalled that "all of a sudden the wheat :field was playing Bach. And finally we found this cliff. They wanted to see Tibet. I promise. And I mean a real thunderstorm. I'll be a good person. It was a ten-mile hike up a dry desert riverbed.

Out there in the dry creek bed. He's a well-known mystical yogi who keeps reincarnating and [he's] hundreds of years old. So when we left. After a couple of days we had had enough. Kottke finally cut all his hair. Even though when we got there we both thought the guy was a bit of a bozo. I'm sure he was a very far-out guy. And that was a real quest.

There we are in our flip flops and thin cotton shawls and the rain is beating on us. I'm sure that was the high point of the trip. They ate food in bazaars. And he was very flowery with his language too.

And it got so intense.

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When Steve returned. The whole experience in India had been intense and disturbing. This blissed-out kid in an orange toga might have prompted most companies to call for security as soon as he approached the door. Jobs came back determined to work toward the root of things in a different way. I would get Woz to take a break from his road rally for ten minutes and come and help me.

Then when I came upon a stumbling block on a project.

See a Problem?

He remained true to the hippie aesthetic. This was the end of the journey. The inner fire wasn't satisfied. When he went to the bank in New Delhi. Atari said. But it had not been the answer. He renewed his relationship with Woz. But Kottke also had his traveler's checks stolen.

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Woz had no hunger for glory. It was a great way to get terrific engineering for free: It had been entirely different from anything Jobs had expected. The company had put out a game called Gran Track. Roots 27 contracted scabies in the town of Menali. Jobs was the hustler. The company thought Jobs was designing it. Bushnell "grabbed Jobs and made a deal on the side. Enough time had passed that Woz thought he could admit that he was the one who had designed the circuitry for the Break-Out game that had used so few.

He gave Woz his "half: On his blackboard. The design for Break-Out was completed in one forty-eight-hour stretch. And since Jobs didn't really understand it and didn't want us to know that he hadn't done it. Woz spotted Al Alcorn and went over to talk to him. True to his past achievements. On an airplane. Mastering the game turned out to require total concentration upon the task at hand. Uiked that.

Woz managed to do the work using a ridiculously small number of chips. Alcorn found that he had a problem. Then Alcorn. Menlo Park was the hub of the "Free University" movement.

But what should it be? With the publication of a Popular Electronics article in January 1 announcing the introduction of an Altair computer kit. He was working in the electronics industry. With his nose for component prices-the result of his time at Haltek. Roots 29 chips. But one local teacher with foresight. Steve Jobs was in a fantastic frame of mind as he headed north. The knowledge was so painful. They'd done it once before with the blue boxes.

According to Alex Fielding. Bob Albrecht. All it did was light up a string of bulbs across its front to demonstrate the answers to binary arithmetic questions that had been laboriously hand-coded into the machine's memory banks with a series of switches.

Because of the hefty price tag the kits carried. Together with a few like-minded enthusiasts. In that conversation. In early 1 He had to find an angle.

When he discovered it. Steve Jobs was already thinking about how he and Wozniak could profit from this new field. He was deep into the fruitarian.

He'd been left emotionally reeling from many unsatisfactory answers about his parents and was searching for spiritual truths. Steve and I used to go visit him a lot. And we would have tea. Jobs began to attend meditation retreats while employed at Atari. Zen Buddhism provided satisfactory substitute answers.

So we would sit there and listen Steve had been drawn by the emphasis on experience. During his spiritual reading period at Reed. The best engineers don't fit any mold. But Kobin just looked at him and started to laugh. Chino became the official "roshi" of Jobs's sec0nd company. Steve wanted to be a businessman. He embraced Zen Buddhism more deeply than ever. The Zen master's secret-the ability to answer a question with whatever is on his mind. But Steve was really serious about it all.

He wanted a business of his own. He had no need to depend on anyone else for guidance. And Zen was mystical and concerned with the big issues-Zen koans like the "journey is the reward" appealed to Steve's sense of truth. Zen fought rational. It offered a self-directed approach to religion. He studied with Chino for several years and considered him one of the most important influences in his life.

Years later. I thought it was pretty irrelevant. Some people might say that his management style started with Chino. For a young man who had essentially no formal education in anything. I thought it was sort of fun and took the whole thing as a kind of light-hearted interlude. Woz delighted in doing something better. Woz continued working at HP and Jobs continued his night work at Atari. Steve Jobs was impressed.

Maybe this was what he had been looking for-maybe here was a product that he could build a business around. In the. He would go to one of the biweekly Homebrew meetings. Woz's rough "breadboards" engineering slang for rough mock-ups of products attracted little attention.

This made him willing to try things that wiser people would have said couldn't be done. A Company Is Born 33 Too young and definitely too inexperienced to know what he couldn't achieve. By the fall of 1 Of course. Steve Jobs. Woz was proudly showing the pieces of a new printed circuit board. One idea was a second-string choice that grew out of Jobs's admiration for pop lyrics and all the time he'd spent with back-to-the-earth friends on the apple farm in Oregon.

Wozniak had his head in circuit design. Woz was just another energetic enthusiast. When they were selling the blue boxes. He talked to Woz about turning it into a business.

Steve knew better. The willingness to attempt the unlikely or the unachievable was one trait-perhaps one of the few-that he and Steve Wozniak shared. Wozniak and Jobs would need a name. He had a force of personality that could simply overrun objections. They hoped to make enough of a profit to earn back what they'd already spent on having Woz's circuitry turned into a professional design for a circuit board that could be built for sale.

The first challenge facing the intrepid entrepreneurs was the same one that has faced most entrepreneurs before and since: But none of the three. The picture didn't look any brighter when they took their printed circuit board to a Homebrew meeting one Thursday in April. On April 1. They weren't taking on the world. Wozniak bought in on the name but still had doubts about the partnership. Woz didn't want to give up his day job.

Eventually Apple would fight a long-running battle with the Beatles over the name. Jerry Wozniak couldn't understand why his son should have to go fifty-fifty with a kid "who hadn't done anything. Steve Jobs sold his Volkswagen bus for twice that. They called their first product the Apple I. A Company Is Born 35 Woz stood up. Bob Newton. Steve refused to leave until Newton had made the call. It had not dawned on us until then" that the boards might have a bigger market if the downloadr didn't have to solder parts in place himself.

Terrell was impressed by one demo at a Homebrew meeting and told Steve to "keep in touch. I'll call back in a few days. With the order in his back pocket. Or almost. Then the situation suddenly brightened. As Steve Jobs later described it. The offer was all the more surprising because the man Steve was talking about-Paul Terrell.

Before they could build the computers. The Byte Shop needed product. Kierulff Electronics. Jobs was bowled over by the response. That was good enough. Anyone less determined than Steve Jobs would have said.

Newton gave Steve a credit line to. Yet he had no thoughts of walking away from the security of the regular HP paycheck. As far as Steve and Woz were concerned. Perhaps the best description of high tech in that era came from Dick Olson. By the end of the year. That didn't deter. Steve showed up at the Byte Shop in Palo Alto with a dozen working computer boards-one quarter of the Terrell order. Steve Jobs worked very long days at finding the best hardware deals and drumming up new retail outlets.

He was back together again with his high school girlfriend. No power supplies. Olson wasn't put off. Steve accepted the terms. No cases. The barefoot Steve Jobs. By this time. Terrell was not happy. No keyboards. No monitors. Either too rash to understand the risk or too unconcerned to care that he might not be able to raise the money in time. What Steve tried to deliver were plain boards. Wozniak made almost as much from Apple as he had from his day job at HP. In the fall of 1 This made the Apple machine the toast of a new generation of hackers who could write programs for the computer as soon as they unpacked it and set it up.

He found the noise of a fan distracting and. Competitors were making headway. That turned out to be a brilliant decision. Anyone else might have thought the idea absurd. Woz and Jobs also made a key decision about the operating system. Another key innovation grew out of Steve Jobs's decision that the new computer should be quiet: A Company Is Born 37 Steve. That was a fairly radical notion. The expansion slots would give developers an opportunity to coattail on the success of the Apple II by providing cards for the computer.

Instead of the customer having to first load the operating system each time he or she turned on the computer.

Bill Gates. He had come up with a clever way to send color signals to a television set and was determined to provide plenty of extra expansion slots that would enable users to add cards to increase the functionality of their machines.

His conviction grew as a result of all the time he'd spent studying Zen and meditating. Woz had made significant strides in designing the II.

Week after week. Steve was. It also revolutionized the way that power was delivered to electronics products. By summer 1 He named the price: Absolutely no problem. The deal fell through. With the success of the Apple I the two friends had created. That Labor Day weekend. He created a switching power supply that was much more complex but was also lighter. That didn't deter Steve. There was just one problem: In October.

Steve was willing to consider it. The man he found was Rod Holt. Undeterred by reality. Holt struck out in a new direction. A Canadian calculator company. Commodore stock. The founder of Altair was casting about for downloaders.

By comparison. On the plane. A Company Is Born 39 Festival. Roberts was looking for a downloader. It started on a red-eye flight to Philadelphia. It was self-contained and complete. Lee Felsenstein. Most significant was the team from Processor Technology in Berkeley. For the two Steves. And I wasn't about to get in his way.

Some of the biggest names in the retail electronics business were looking at the personal computer market-notably. Worried by the competition that suddenly erupted all over the industry. The buzz on the floor was all about what would happen to Ed Roberts and. They took along a working mock-up of the Apple II plus a cassette interface card the precursor of disks to store data that never worked very well.

I thought that Wozniak might be riding for a big fall. All they had was a cigar box. During the flight. It was far from impressive. Jobs and Wozniak's first complete circuit board. At that show. The Altair was still unquestionably the premier personal computer. Add the open-necked shirts. Then there was the matter of promotion. None of the power brokers came to visit the Apple booth.

But for Steve Jobs. First of all. The most unconventional of the computer companies. A keyboard. While Apple was off to the side. MITS and the newest companies on the block. Apple had a booth that was fronted by a card table and framed by a row of yellow curtains. It was impossible to know who would succeed. By the time Jobs left the Personal Computer Festival.

You didn't have to be a hardware hobbyist with the Apple II. With the ambition of adding all the elements that the market seemed to require. Steve Jobs showed an awareness of his own limitations. A Company Is Born 41 parts and assembly. Jobs knew that he'd have to find another source of capital. One unanswerable question is. If he truly wished to make the kind of market splash that he envisioned for the Apple II. Steve Jobs was immediately struck by the imagination that this represented and the way it spoke directly to the reader.

Where does good taste come from? That fall. It was fully assembled and had its own case and its own keyboard. That was difficult enough for the two fledgling businessmen to raise.

He called the Intel marketing department and managed to find out that the Regis McKenna Agency had created the campaign. It was the first computer that you could download that wasn't a kit. That's what the Apple II was all about: This one ad would shape his attitudes toward advertising for all the years ahead.

He had a salesman's enthusiasm for the product. And that was the breakthrough of the Apple II: Steve Jobs later explained the computer he led Woz to create as a result of attending their first computer show. McKenna's secretary probably got fed up answering the calls and. The two Steves went together. Steve simply wore him down. During the conversation.

What's the least amount of time I can spend with this clown without being rude and then get back to something more profitable? Jobs calmed the ruffled feathers and convinced McKenna that they were indeed a viable company. Then in about three minutes. Steve was so persuasive that Regis McKenna.

I didn't understand a fiftieth of what he was talking about: Frank Burge. Steve was determined.

He called McKenna's office three or four times a day. Jobs pulled his now-customary tactic of refusing to leave the office until McKenna consented to handle the account.

I was thinking. All of his studies showed that computers were bought by men. Regis had the answer.

iCon Steve Jobs - The Greatest Second Act in the History of Business.pdf

Money means something different in Silicon Valley. Don drove a Mercedes Benz and was neat. National Semiconductor. In the early seventies. And this path would require advertising in a widely seen. A self-made man. The annals of the Valley are filled with stories of people who were at the right place at the right time.

His reputation in the closed world of Silicon Valley was as a no-nonsense guy who knew the electronics world and wasn't about to be taken in by any hype. Jobs called Valentine and convinced him to come over and look at their garage operation. When he showed up at Jobs's parents' house. Back then it was just difficult.

He chose Playboy magazine. McKenna wanted national attention. Apple Computer now had a capable. He also knew that some of these strange engineering start-ups were going to redefine the world.

Don Valentine. McKenna suggested that Steve talk with a board member of his agency. He played the guitar. He was quiet. Markkula was enjoying a life of leisure. Jobs and Woz found him to be a short. He forgot about all the reasons he shouldn't get involved. W hile a marketer at Intel in the early seventies. He forgot about where the company was headquartered. There was one very big difference: Markkula understood the effect that the microprocessor might have on the world.

After a week of three or four phone calls a day from the persistent Jobs. And he offered to help them draw up a business plan and get the venture off the ground. Valentine demurred. At the time that Steve Jobs called him. Valentine suggested three names to him. Woz was leery about bringing someone new into the venture.

The venture capitalist learned his lesson. Markkula forgot about how Jobs looked. When Intel went public. He was casually looking around for other ventures to involve himself in. When Markkula arrived. When the partners showed him their new machine and ran through a few displays. Like Woz and Jobs. The founders gathered poolside at Markkula's home on January 3. He started to come by the garage. A Company Is Born 45 he needed help to make Apple into the kind of successful business he had imagined at the Personal Computing Festival.

Richard Melman. I remember walking away. Pretty soon. He was nuts: An engineer by training. Markkula was convinced that they could put Apple onto the Fortune in less than five years. That was bigger than Intel. And in Markkula.

Steve Jobs showed Markkula the vision and convinced him that they could change the world by selling computers to homes and offices. Markkula decided that he was right. Time would prove him right. He started by offering Steve Jobs business advice. He talked things over with Jobs.

Ron Wayne. Born in , Jobs grew up in California, a willful, free-spirited young loner with a penchant for trouble. In his high school years, he already was fascinated with electronics. In , he met Wozniak, known as "Woz," who was five years older and already an electronics whiz.

Jobs attended college but soon dropped out. He embraced the hippie lifestyle, drugs, Zen and Eastern philosophy. After months spent traveling India in rags, he returned to California and started a thriving business with Woz. They built and sold "blue boxes" that let users make long distance calls for free. In , Jobs, then 21, and Wozniak officially started a new business to build computers for hobbyists. Jobs chose the name Apple Computer. Start getting smarter: Recommendation Though unabashedly adulatory, this unauthorized biography of Steven Jobs - co-founder of Apple Computers and head of Pixar Studios - shows how he nearly squandered his career and fortune on ill-conceived and badly managed ventures.

In this summary, you will learn How, as a young man, Steven Jobs was instrumental in launching the personal computer revolution; How his reckless management and difficult personality cost him his post at Apple Computer; and How he overcame a string of failures to become a titan in three major industries: About the Authors Jeffrey S. Summary "Flowering and Withering" Steve Jobs has always had charisma. Read on.I promise. And since Jobs didn't really understand it and didn't want us to know that he hadn't done it.

They were hoping that Apple's interest might lead to some kind of joint effort. Books by Jeffrey S. With the order in his back pocket.

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